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The book based on the doctoral thesis, "Organizational and Cultural Factors Influencing the Adoption of Promotion Strategies in European SMEs" is now available for orders!

This book is a valuable resource for scholars, businesses, and anyone eager to understand the intricate relationship between culture, organization, and effective promotion strategies.

Discover how organizational and cultural factors impact adoption and success. Order your copy now and explore the depth of knowledge that awaits within these pages.

If you are interested in buying the book, you can have your printed copy.